American singer/songwriter and actress E.R. " class="align-top text-decoration-none text-primary"> H.E.R. is L’Oréal Paris's latest global brand ambassador, following in the footsteps of Kate Winslet, Elle Fanning and Viola Davis. The For Anyone hitmaker announced the collaboration on social media, posting 'I am beyond excited and honoured to join the #LOrealParisFamily as a global ambassador! Like so many women, @LorealParis is a brand I’ve known since I was a young girl, not just for their products (which I really do use!) but also for their beautiful mantra, Because I’m Worth It. That powerful statement is just as relevant today as it was when introduced to the world 40 years ago'.